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The man behind the infamously seductive Guess campaigns, Paul Marciano, selects his top ten girls
Paul Marciano has good taste in girls.
The CEO of Guess is the brains behind every Guess Girl campaign, casting
each and every beauty since the very beginning. In control of the
creative direction, Marciano is the man single-handedly responsible for
the notoriously sensual and infamous black and white campaigns. A
striking image from 1993 surfaced of a dark lipped, Drew Barrymore
wrapped in cheetah print, coinciding with our current takeover. To
celebrate the decade, Paul Marciano selects his ten favourite Guess
Girls, predominately photographed in the 90s taken from his campaign
archive.
Carla Bruni Photography by Wayne Maser
Carla Bruni 1987
"Wayne and I went to Paris that year to work on a new shoot and
casted an exotic young Italian model, Carla Bruni who we felt could give
a new look to the Guess campaign images. She was very young, only 16
when she did that shoot yet her presence on film was magical. The Guess
shoot was her first job in her career and she was the third Guess girl."
Claudia SchifferPhotography by Ellen Von Unwerth
Claudia Schiffer 1989
"Ellen and I were scouting for unknown models for the Guess campaigns
and in one of our many castings we came across a young German model
that had an amazing resemblance to Brigitte Bardot and in our opinion
was the answer to our dream to faithfully recreate the old movies of the
50s. Her long, blonde hair and sensual curves, along with her unique
personality, so independent and determined set the standard for all
Guess girls to follow her. Claudia is the quintessential Guess girl."
Eva HerzigovaPhotography by Ellen Von Unwerth
Eva Herzigova 1992
"When I saw Eva, I thought immediately how much she looked like
Marilyn Monroe. Her resemblance to a 50s icon like Marilyn Monroe, her
playful nature and her determination broke through on these first shoots
making her an unforgettable Guess girl."
Anna Nicole SmithPhotography by Daniela Federici
Anna Nicole Smith 1992
"Anna Nicole was larger than life and so similar in appearance to
Anita Ekberg in La Dolce Vita, what a find and what a perfect model for
the Guess campaigns. She was sensual, mysterious and seductive, so
Guess!"
Drew BarrymorePhotography by Wayne Maser
Drew Barrymore 1993
"I can only say Drew was the nicest and easiest person to work with
and full of enthusiasm at all times on the shoot. She brought a new
dimension to the Guess campaigns and to the Guess girl image with her
fresh and striking beauty."
Laetitia CastaPhotography by Dah Len
Laetitia Casta 1997
"I worked with Laetitia for six years in many locations – Jamaica,
New York, Los Angeles, Malibu, Miami, Palm Springs – with many top
photographers like Pablo Alfaro, Dewey Nicks and Daniela Federici and
she is one of my favourite models of all time. She is an ideal beauty
with her alluring face and bright blue eyes and portrayed the Guess girl
image in such a successful way, appealing to both men and women alike."
Estelle LefeburePhotography by Wayne Maser
Estelle Lefébure 1987
"I was continuing shoots with Wayne Maser and one of the most
important goals for us at the time was choosing a face that could
represent the Guess image in the right way. We constantly scouted for
new faces and that is how we found Estelle who was a completely unknown
French model.She was fresh and unknown and would set the trend for all
the Guess girls to follow her. Estelle’s beauty captured all the
elements of those GUESS years. Her sensuality and natural style burst
through the lens and on to the images."
Carrä OtisPhotography by Ellen Von Unwerth
Carré Otis 1988
"Carré was the star of my first partnership with photographer Ellen
Von Unwerth. Ellen and I shared a passion for old American and Italian
movies and wanted to use that concept as a base to create timeless
campaign images. Carrè, with her romantic looks and playful personality
was an ideal choice."
Deidre MaguirePhotography by Wayne Maser
Deidre McGuire 1983
"I met Deidre on the first shoot we ever did for Guess which was shot
by Wayne Maser on a beach. Deidre was a perfect and natural choice for
Guess. Her relaxed attitude and natural sensualness made her truly stand
out from the crowd."
Amber HeardPhotography by Ellen Von Unwerth
Amber Heard 2011
"I met Amber at the Beverly Hills hotel and as soon as I saw her I
knew she was our new Guess girl. She was fun, fresh, she had the dream
to make it big and with her natural beauty and classic, all-American
good looks she just embodied the Guess girl."
Photos by Andrew Arthur
Some accessories are born to become icons, like my Louis Vuitton Neverfull Damier Ebene that has been my loyal companion in my trips and adventures all over the world.
“Her traveller destiny” was already written: I saw “her” for the first
time in the windows of the 5th avenue Louis Vuitton store in one of my
first trips to New York, I admired it and thought about reasons to avoid
trying it on. Of course I didnt find any of them: five minutes later I
looked at ourselves together in the mirror for the first time, and I
understood that some relationships really start with love at first
sight.
In these four years together she’s has been everywhere with me: from
Thailand to Los Angeles, from Brazil to Tokyo, never tired and always
ready to make me feel chic in a second, even after twelve hours of
flying.
And here “she” is again with me, in a new Louis Vuitton adventure (do you remember about my Speedy adventures?): this time my Neverfull Damier Ebene poses with me in front of the camera in the iconic Forte Dei Marmi.
The photos are shot at Hotel Augustus, hystorical location which became
popular in the 50s and 60s, years that inspired this photoshoot.
My Neverfull also managed to do this: “she” stopped the time and made me feel like a pinup from the 50s.
It’s all written in “her” name: she’s never full and always ready for new surprises.
Certi oggetti nascono per diventare un’icona, come la mia Louis Vuitton Neverfull Damier Ebene che da anni mi accompagna nei miei viaggi ed avventure in giro per il mondo.
Il “suo destino” da viaggiatrice era d’altronde gia’ stabilito sin
dall’inizio: l’ho vista per la prima volta nella vetrina dello store di
5th Avenue in uno dei miei primi viaggi a New York, l’ho ammirata e ho
cercato di pensare a qualche buona ragione per cui non entrare a
provarla.
Motivi per cui non farlo naturalmente non ce n’erano: cinque minuti dopo
la vedevo per la prima volta insieme a me, e capivo che certi rapporti
nascono veramente cosi, con un colpo di fulmine che ti fa battere il
cuore.
In questi quattro anni insieme lei ha sempre viaggiato con me: dalla
Thailandia a Los Angeles, dal Brasile a Tokyo, mai stanca e sempre
pronta a farmi sentire subito chic, anche dopo un volo aereo di dodici
ore.
Ed eccola ancora qui con me, in una nuova avventura firmata Louis Vuitton (vi ricordate le mie avventure con la Speedy?):
questa volta la mia Neverfull Damier Ebene posa insieme a me davanti
all’obbiettivo nell’iconica Forte Dei Marmi, luogo di villeggiatura da
sempre sinonimo di quiete e di eleganza.
Le foto sono state scattate all’Hotel Augustus, location storica che ha
visto il successo negli anni ’50 e ’60 e a cui naturalmente queste foto
sono ispirate.
La mia Neverfull e’riuscita anche in questo: ha fermato il tempo e mi ha fatta sentire una vera pinup anni ’50.
D’altronde e’ gia’ tutto scritto nel suo nome: da sempre e’ “never-full” e piena di sorprese.